ABSTRACT
This study explores the persuasive strategies used by the Indian Prime Minister (PM) Narendra Modi to appeal to the citizens of India, to observe ‘Janta Curfew’ or People’s Curfew, as a preventive measure to contain the spread of Covid-19 infections in India. The study maps the speech to established strategies and theories of persuasion such as Aristotle’s Rhetorical Triangle, Elaboration Likelihood Model, Monroe's Motivated Sequence, and Cognitive Dissonance Theory;and ascertains the indispensability of the aforementioned theoretical frameworks. The study also identifies Modi’s unique persuasive strategies such as wheedling, building-up (before delivering), complimenting before criticizing, Eutrepismus, and subtly titling the task;and analyzes their effectiveness in persuading the citizens of India to comply with Janta Curfew. Copyright for this article is retained by the author(s)
ABSTRACT
The worldwide COVID-19 pandemic is influencing individuals' work-life balance over the globe. For scholastics, control approaches established by most nations have inferred an unexpected change to work from home, a progress to internet educating and tutoring, and an alteration of research works. In this paper we talk about in what way the COVID-19 emergency is influencing the work of academics. We contend that scholarly world must cultivate a culture of care, assist us with new focus on what is generally significant, and rethink greatness in educating and examination. Such re-direction can make scholastic practice more conscious and reasonable, presently during control yet in addition once the pandemic has passed. We finish up giving functional proposals on the best way to reestablish our training, which definitely involves re-surveying the social-mental, political, and ecological ramifications of scholastic exercises and our scale of values. Work from home turned into a need because of lockdown requirements. As governments are right now detailing conventions to permit organizations to resume their commercial establishments and reboot the economic juncture, a few colleges and educational institutions are continuing warily and making arrangements to provide teaching distantly toward the beginning of the new academic year. In any case, the pandemic has made it compulsory to work from home and this has demonstrated testing in various manners for the academics. The corona virus has closed down institutional offices, including research centers, libraries and documents, and halted field activities. Libraries are attempting their best to offer computerized assets;however a significant number of these have not been digitized or bought. Be that as it may, reality paints an alternate picture. Academics have needed to figure out how to utilize new innovation rapidly to educate team up, and give understudy oversight. They have needed to locate a tranquil space in their homes - which is more diligently when the family unit remembers small children for need of recreation or self-teaching - to keep arranging and writing papers. Education organizations may be helpful, however they despite everything have a few desires for productiveness. © 2021 Karadeniz Technical University. All rights reserved.